Fan Funnel Phase
This flowchart illustrates the hierarchy of fan engagement, starting with the total reach of people in the target demographic and progressing through engaged audience, followers, engaged followers, supporters, and fans who purchase merchandise or attend shows.
Engaged
Audience
Good for
Building Followers
Followers
Good for Watch Time
Engaged
Followers
Good for
Link Clicks
Supporters
Good for Merch Offers
Fans
Good For Buying Tickets
Performance
Total Ad Spend
$100,000,000
Total Reach
100,000,000
Cost Per 1,000 Reached
$100,000,000
Flowchart Key
(Traffic Temperature)
Flowchart Key (Audiences)
Total Reach: People in your target demographic who have seen you. Engaged Audience A: People who have engaged with your photos but haven't followed you. Engaged Audience B: People who watched at lease 3 seconds of your content but haven't followed you. Followers: People who follow you. Engaged Followers: Followers with at least 50% watch time on your videos. Supporters: Engaged followers who clicked a link and left the platform for you. Fans: Supporters who accept any of your merch offers of buys a ticket to a live event.
Tickets
Sold
100,000,000
Total
Streams
100,000,000